However, Rollguard Products recommended their Recycled Fiber roll cradles instead. “The initial idea was to use foam roll cradles as a cushion between the doors,” BETCO’s current purchasing manager, Neely Cunningham, C.P.M., said. While searching for a solution, Joe Rabon, BETCO’s purchasing manager at the time, discovered Rollguard products on the Internet. But BETCO wanted to find an easier, more economical method and improve on the industry standard. Other door suppliers were using metal banding and lattice structures made from nailed-together lumber for packaging and shipping. The packaging had to work on a flatbed trailer so that the roll-up doors could be shipped with the rest of BETCO’s products. The company, which manufactures self-storage buildings and general-purpose buildings, began producing roll-up doors for their self-storage buildings in August 2000 and has since begun selling them to other companies.īecause the roll-up door line was new for BETCO, the company needed to find a way to package the doors for shipment. When BETCO, Inc., of Statesville, N.C., decided to add a roll-up door line, they discovered a better packaging method in the process.